Make the opportunity measurable.
I help frame the problem, map the service context, identify useful AI opportunities, and turn ambiguity into a practical path for research, pilot, evidence, or delivery.
About Robert
I help AI, CX, and innovation work become clear enough to prove.
I am Robert Soerensen, a Melbourne-based independent practitioner working across artificial intelligence, customer experience, innovation, service design, and practical delivery.
My value is in connecting the idea to the work: the people involved, the decisions to make, the customer or employee experience, the workflow, the risks, and the evidence needed before scaling.
Where I add value
I can help at project, team, or task level.
Create shared understanding.
I help teams build a common language for AI, CX, innovation, workflows, risk, and value so the work becomes easier to discuss and decide.
Turn messy work into a testable workflow.
I help break a service moment, decision, or repeated task into roles, inputs, handoffs, agent support, guardrails, escalation, and evidence.
I am a good fit when you need someone who can move between strategy and detail: making sense of AI change, shaping customer or employee value, and helping the team find the next useful step.
Next step
If the work is unclear, start there.
You do not need a finished brief. A short description of the team, project, task, or decision is enough to begin a useful conversation about fit and value.